As a marketing, content & social media consultant for, the free social network for gardeners, I produced online content, executed a social media strategy, and implemented marketing campaigns to drive traffic, membership, and interest.

For example, I co-produced Grow it Forward, an heirloom seed contest to inspire biodiversity and the sharing of gardening legacy, developed resources for the site’s Citizen Science platform to engage backyard gardeners in contributing to scientific knowledge about our planet, and managed the site’s blog and email outreach, successfully using a variety of voices to appeal to diverse audiences.